LETS START

•The changes of success innovation are such that- although the performance of incremental innovations tend to be less skewed than radical innovations, the implications of these skewed returns are clear.
•Risk is also function of the uncertainties that surround innovation.

•While we know a great deal about innovation processes and their general dependence on opportunities.
•-incentives
•- resources
•- management capabilities

•İ claim, develop this knowledge to such a five level that we can predict the kind of product and process innovation that will emerge.
•Some innovations fail simply because the technology does not deliver what was expected of it. For ex: titanic, some innovations succeed technologically but fail to win the market. Ex:concorde, sony’s betamax and IBM’s os/2.

“innovation is not confused with invention”


•Nonetheless, any methods that make innovation investments more definite in their aim and more economical are certain to be welcomed by private and public sector investors alike.
•if used effectively in thinking, playing, and doing activities, valuably assist in overcoming some of the uncertanities Surrounding innovation

“innovation is not confused with invention”

•1-innovation has to be located in its historical context
•2- innovation is not a discrete event or activity, but results from and contributes to arrange of systemic relationships and interdependencies 3- innovation is socially mediated and results from organizational managerial and individual practises and decisions.